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Sárvári Média Nonprofit Kft.
9600 Sárvár, Móricz Zs. u. 4.
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Sárvár, the city of experience and tradition

2012.01.03. 09:40

Sárvár is well-known in Hungary because of its historical and cultural past and its present touristic and economic success.

The first Hungarian book was published here in 1541, representing the power of the Nádasdy-family. The tower emerges in the town centre with its five bastions and with the frescoes of the assembly hall, which are one of the world's most beautiful baroque interior, keep the memory of Nádasdys. Beside the past traditions, the modern symbols of Sárvár are the thermal bath and spa and the surrounding hotels. In terms of guest nights, the city has four hundred thousand visitors by which it is in the top ten popular tourist destinations in Hungary. Sárvár is a member of the Royal Spa and applies for the certification to become a health resort. It has been almost thirty years since a Hungarian city has been qualified, so Sárvár can be the 14th in Hungary to get that title. Visitors are welcome by experience and tradition here.

Sárvár has excelled from the small town image in the ‘90s after the regime change. Although it has been the county's second most populous city and had favourable conditions in many areas, those have been capitalized only in the last twenty years. The dominant feature of the city's economy is that Sárvár has valuable abilities, strong traditions and it is a famous wellness destination.

The first major supplier on the field of medical tourism was the Danubius Thermal Hotel Sárvár, opened in 1985. The base of a new era in local tourism could be established in the late '90s by adopting a new concept of expansion. This has resulted, through the development and implementation of the local spa, that on the 1st of December in 2002 the new Spa and Wellness Centre of Sárvár has been opened.

This investment opened the gates for more developments: the Vital Med Hotel was built; the four-star hotel Bassiana was opened in the city center. In 2006 the hotel Park Inn by Radisson Sárvár was given over and the new holiday camp was opened. In 2008 the Spirit Hotel Thermal Spa started its operation, Europe's best wellness hotel. Over the past twenty years, a large number of smaller hotels, guesthouses, apartment house were opened, completing the range of available accommodations in Sárvár.

The development and transformation are however not a completed, closed process as competitiveness requires continuous activity. According that, new plans were launched; that resulted in another 3 billion investment of the Spa and Wellness Centre in 2010. The base of the town's long-term economic vision and sustainable development is to maintain the standards of the European tourism.

The local tourism is not only represented by the spa - a number of additional features and attractions are available for tourists, including the building of the Nádasdy- castle, the Nádasdy Museum, where a series of thematic exhibitions can be seen. The sycamores in the park moat accompany the passengers to the entrance of the Botanic Garden. Visitors can find here more than hundred specific tree species, and the Boating Lake with its islands and forest attracts the nature-friends as well.

On the main square the St. László Catholic Church and the city hall can be seen, between those is the fountain which represents the strong connection of Sárvár and the water.
Beside the built and natural values, visitors got used to the town’s rich offers of festival, concerts and special events. The International Folklore Festival, the Festival of Brass Music and Competition, the International Show Dance Festival, the Historical Nádasdy Festival, the Autumn Market attracts not only the local citizens but foreigners as well.

In the past twenty years, a great number of infrastructural investments have been realized which greatly contributed to the developing tourism. Among these the renovation of the Nádasdy-castle and the reconstruction of the main square should be emphasized, as well the flowery renovation of the by-pass from the centre to the spa.

Sárvár, as an international health resort, has become a five-star city offering higher living-standards and services both for inhabitants and visitors.